With 120 years of eyewear manufacturing experience, Julbo is a French brand that has certainly earned its place upon the noses of outdoor enthusiasts globally. In 1888 Jules Baud set up shop in Morez to make corrective eyewear. Being high up in the Jura peaks the natural progression to sunglasses occurred and Julbo is credited with the invention of the classic ski goggle.

The 1970’s saw a drive for mountaineering eyewear, with Julbo being the natural leader of the pack. In the US Julbo currently dominates this market and has made strong strides into mountain biking, trail running, trekking, base jumping and the children’s eyewear market.

Julbo sunnies are affordably priced, and while they do not pretend to be high-end fashion items the majority are mainstream enough to wear to your local coffee shop. They are made to take the thrills and spills that come with adult play-time in the outdoors, and their lenses are second to none. Photochromic lenses that darken and lighten depending on the light intensity are one of Julbo’s major selling points, particularly for cross-over athletes.

For outdoor people who don’t want to be squinting into the sun, but would also like to fit in on the beach without looking like they’re off to conquer Aconcagua - Julbo offers the practical solution.