Brand - Inov8

A dynamic and forward-thinking sports brand with a mission to enhance both physical and mental fitness on a global scale by offering pioneering products and innovations that help athletes achieve optimal performance. 

Focus is on cultivating 'the flow' - the state of mind and feeling experienced by athletes when they are fully immersed in their activity, free from distractions and purely enjoying their achievements. Inov8 products and innovations are designed to facilitate 'the flow', enabling runners, walkers, hikers, and gym enthusiasts to surpass their previous limits.